Instagram introduced IGTV, a video sharing platform they have been working on for a long time at the launch yesterday. On top of that, the same question arises in everyone's mind; Will IGTV be a competitor to Youtube?
Having a total of 1 billion active members, Instagram announced its own integrated video sharing platform, IGTV. Here, users will be able to upload vertical videos that last up to 1 hour. Videos must be at least 5 seconds and vertical.
Quality Visual Content
The fact that the videos to be published in IGTV are 4K high, offers a high image quality to the users and this is a serious opportunity for brands. Brands, quality content and high resolution videos will be able to evaluate this platform very well.
Detailed Statistics
As you know, statistics of stories shared in Instagram can be displayed. In IGTV, unlike story statistics, the number of likes and comments as well as the views are indicated. In addition, the average monitoring period of the target kit can also be reached.
Can it be a rival to Youtube?
Immediately after the introduction of IGTV and its use, it has already been actively used by most users. It is normal for YouTube to be able to watch videos without a member and be left out of statistics because it operates on the opposite side of IGTV, so that it can be shown as an alternative to Youtube and be a competitor in a short time. Our question marks about this issue will be lifted according to the performance of the practice in the short term.